Internal Marketing: Your Company's Next Stage of Growth

Internal Marketing

Your Company's Next Stage of Growth

By William Winston, Dennis J. Cahill

Price: $95.00

ISBN: 978-0-7890-6005-1
Binding: Hardback
Published by: Routledge
Publication Date: 7th February 1996
Pages: 164

Table of Contents

Contents
Preface

Chapter 1: Definitions and Necessities
Chapter 2: What Do We Market?
Chapter 3: To Whom Do We Market Internally?
Chapter 4: How Do We Market?
Chapter 5: Innovation?
Chapter 6: What Have We Gained?
Appendix 1: Addresses of Institutions Mentioned
Appendix 2: Marketing Typologies
References
Index