Internal Marketing
Your Company's Next Stage of Growth
Price: $95.00
Add to Cart- ISBN: 978-0-7890-6005-1
- Binding: Hardback
- Published by: Routledge
- Publication Date: 7th February 1996
- Pages: 164
Table of Contents
ContentsPreface
- Chapter 1: Definitions and Necessities
- Chapter 2: What Do We Market?
- Chapter 3: To Whom Do We Market Internally?
- Chapter 4: How Do We Market?
- Chapter 5: Innovation?
- Chapter 6: What Have We Gained?
- Appendix 1: Addresses of Institutions Mentioned
- Appendix 2: Marketing Typologies
- References
- Index
