Profiles in Small Business
A Competitive Strategy Approach
Price: $200.00
Add to Cart- ISBN: 978-0-415-09828-1
- Binding: Hardback
- Published by: Routledge
- Publication Date: 16th December 1993
- Pages: 224
About the Book
A new analytical approach to small firms' cases, which* Uses rich primary source data on modern small businesses
* Combines business strategy and industrial organization
* Presents detailed Profiles on diverse small businesses
* Shows how successful small businesses achieve competitive advantage
* Considers both extended rivalry and financial structure
* Shows how to `ground' small business theory in reality
Profiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: £45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn.